[Emerald] Behind-the-scenes content of video advertisements, purchase intention and impulsive buying behaviour of office workers: an intercorrelation analysis of junk food in Vietnam |
|
This post will be closed automatically in 2026-11-07 15:15
Reward20points
|
10
The role of big data analytics capabilities in bolstering supply chain resilience and firm performance: a dynamic capability view
10
How does financial literacy alleviate financial anxiety? The mediating roles of planning and spending control
10
The influence of information processing on consumer switching intention from traditional to short video e-commerce: a structural equation modelling study
20
Behind-the-scenes content of video advertisements, purchase intention and impulsive buying behaviour of office workers: an intercorrelation analysis of junk food in Vietnam
10
How brick-and-mortar retailers and grocery delivery platforms influence purchase intention?
