[Emerald] The influence of information processing on consumer switching intention from traditional to short video e-commerce: a structural equation modelling study

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journalㄩAsia Pacific Journal of Marketing and Logistics

AuthorsㄩYi Cui; Xinyu Yao; Dan Zhao; Jie Li

Published dateㄩ2026-2-11

DOIㄩ10.1108/apjml-01-2025-0001

PDF linkㄩhttps://www.emerald.com/insight/ ... -2025-0001/full/xml

Article linkㄩhttps://doi.org/10.1108/apjml-01-2025-0001

Article SourceㄩEmerald﹝


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