[Emerald] [Other]Enterprising social media communities: how Instagram influencers shape Gen Z purchasing intentions in Middle-Eastern universities

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journalㄩJournal of Enterprising Communities: People and Places in the Global Economy

AuthorsㄩMarwan Azouri

Published dateㄩ2026-10-29

DOIㄩ10.1108/jec-09-2025-0320

PDF linkㄩhttps://www.emerald.com/jec/arti ... -09-2025-0320en.pdf

Article linkㄩhttps://doi.org/10.1108/jec-09-2025-0320

Article SourceㄩEmerald﹝


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