[Emerald] Receive help from friends: the buffer effect of social support on backfires of gamification

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journalㄩJournal of Services Marketing

AuthorsㄩFurong Jia; Jingyun Hu

Published dateㄩ2026-6-18

DOIㄩ10.1108/jsm-04-2025-0276

PDF linkㄩhttps://www.emerald.com/jsm/arti ... -04-2025-0276en.pdf

Article linkㄩhttps://doi.org/10.1108/jsm-04-2025-0276

Article SourceㄩEmerald﹝


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