[Springer] [Single chapter]The Impact of Social Media Marketing on Financial Services and Literacy: A Case Study of Gen-Z Customers

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journalㄩStudies in Systems, Decision and Control

AuthorsㄩPanduranganagouda Honnali; Katepogu Kiran Kumar; C. T. Manasa; B. Rajeswari; Tadipigari Mahesh Babu

Published dateㄩ2026--

DOIㄩ10.1007/978-3-031-99466-1_53

PDF linkㄩhttps://link.springer.com/conten ... 78-3-031-99466-1_53

Article linkㄩhttps://doi.org/10.1007/978-3-031-99466-1_53

Article SourceㄩSpringer Nature Switzerland﹝


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