[Springer] The use of generative AI in research: a production management case study from the aviation industry

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journalㄩJournal of Marketing Analytics

AuthorsㄩR. O. Walton; D. V. Watkins

Published dateㄩ2026-6-

DOIㄩ10.1057/s41270-024-00317-y

PDF linkㄩhttps://link.springer.com/conten ... 270-024-00317-y.pdf

Article linkㄩhttps://doi.org/10.1057/s41270-024-00317-y

Article SourceㄩSpringer Science and Business Media LLC﹝


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