[Emerald] Triggered to buy? The role of negative emotions and user awareness of others in driving impulse purchases in AI live streaming

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journalㄩOnline Information Review

AuthorsㄩMei Mei Lau; Ray Tak-Yin Hui; Peggy Mei Lan Ng; Mira Si Ying Mak

Published dateㄩ--

DOIㄩ10.1108/oir-07-2025-0490

PDF linkㄩhttps://www.emerald.com/oir/arti ... -07-2025-0490en.pdf

Article linkㄩhttps://doi.org/10.1108/oir-07-2025-0490

Article SourceㄩEmerald﹝


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