[Emerald] To embrace or reject? Consumer traits behind appreciation of virtual influencer endorsements

khigf Post time 15 min. ago | Show all posts |Read mode
This post will be closed automatically in 2026-11-16 22:19
Reward17points

journalㄩYoung Consumers

AuthorsㄩJingren Li; Jiaxiang Xu; Yan Wang

Published dateㄩ--

DOIㄩ10.1108/yc-06-2026-3362

PDF linkㄩhttps://www.emerald.com/yc/artic ... -06-2026-3362en.pdf

Article linkㄩhttps://doi.org/10.1108/yc-06-2026-3362

Article SourceㄩEmerald﹝


Remarkㄩ
Reply

Use magic Donate Report

All Reply0 Show all posts

Reply

You have to log in before you can reply Login | Register

Points Rules

Senior Member
  • post

  • reply

  • points

    521


Return to the list