[Elsevier] Too woke or not too woke, that is the question: Brand responses to culture wars

melreneth Post time 3 day(s) ago | Show all posts |Read mode
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journal:Business Horizons

Authors:Nada Hashmi; Conwell S. Worthington; Anjali S. Bal; Kelly Weidner; Gary Ottley

Published date:2025-3-

DOI:10.1016/j.bushor.2024.10.011

PDF link:https://www.sciencedirect.com/sc ... 007681324001551/pdf

Article link:https://doi.org/10.1016/j.bushor.2024.10.011

Article Source:Elsevier BV


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