[Other] Exploring Customer Segmentation in E-Commerce using RFM Analysis with Clustering Techniques

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journalㄩJournal of Telecommunications and the Digital Economy

AuthorsㄩChun-Gee Wong; Gee-Kok Tong; Su-Cheng Haw

Published dateㄩ--

DOIㄩ10.18080/jtde.v12n3.978

PDF linkㄩhttps://jtde.telsoc.org/index.php/jtde/article/download/978/762

Article linkㄩhttps://doi.org/10.18080/jtde.v12n3.978

Article SourceㄩTelecommunications Association Inc.﹝


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