[Emerald] The effects of AI-generated advertisements on customer engagement and emotions based onHofstede*s cultural dimensions: astudy from the generation Z international optic |
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Which sources matter? Investigating the impact of diverse information sources on Gen Z consumers* attitudes and purchase intentions toward luxury fashion brands
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Analysis of Darcy每Forchheimer and variable fluid properties for the flow of Carreau每Yasuda nanofluid over a stretched cylinder with magnetic field effect
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How does the rise of eco-consciousness shape consumers* buying intent? Exploring the moderated mediation model of NAM-ELM
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Signaling norm salience through perceived peer counterfeit consumption
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What drives Muslims to boycott Israeli brands? The mediating role of religious enrichment: evidence from coastal tourism destinations