[Emerald] Decoding E-WOM*s role in financial purchase: insights on information, facilitation and argument quality

Avicenne Post time 7 day(s) ago | Show all posts |Read mode
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journalㄩJournal of Contemporary Marketing Science

AuthorsㄩMuddasar Ghani Khwaja; Alhamzah F. Abbas; Syed Muhammad Taqi Zaidi; Athar Hameed

Published dateㄩ2026-3-3

DOIㄩ10.1108/jcmars-12-2024-0048

PDF linkㄩhttps://www.emerald.com/jcmars/a ... -12-2024-0048en.pdf

Article linkㄩhttps://doi.org/10.1108/jcmars-12-2024-0048

Article SourceㄩEmerald﹝


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bibliomancer Post time 7 day(s) ago | Show all posts

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