[Emerald] The effects of AI-generated advertisements on customer engagement and emotions based onHofstede*s cultural dimensions: astudy from the generation Z international optic |
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Influence of platform governance onusers* value co-creation: empirical evidence from crowdsourcing logisticsplatform in China
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Influence Marketing on Social Media: The Reputation Change After a Corporate or Referral Brand Crisis
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Applying the omnichannel social marketing model through stages of change (OSMM) to foster saving behaviors
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Exploring the missing link:Financial literacy and Cognitive biases in Investment Decisions
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Influences of artificial intelligence (AI) awareness on career competency and job burnout