[Emerald] From slogans to actions: How does social media marketing and collectivism drive green consumption behaviour?

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journalㄩMarketing Intelligence & Planning

AuthorsㄩYanyan Zhang; Tat-Huei Cham

Published dateㄩ2025-5-6

DOIㄩ10.1108/mip-02-2024-0093

PDF linkㄩhttps://www.emerald.com/insight/ ... -2024-0093/full/xml

Article linkㄩhttps://doi.org/10.1108/mip-02-2024-0093

Article SourceㄩEmerald﹝


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