[Emerald] [Other]Generation Z*s intention to use digital fashion items in the Metaverse

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journalㄩJournal of Consumer Marketing

AuthorsㄩMatilde Milanesi; Giulia Monteverde; Andrea Runfola; Ivana Kursan Milakovic; Simone Guercini

Published dateㄩ2024-9-3

DOIㄩ10.1108/jcm-11-2023-6405

PDF linkㄩhttps://www.emerald.com/insight/ ... -2023-6405/full/xml

Article linkㄩhttps://doi.org/10.1108/jcm-11-2023-6405

Article SourceㄩEmerald﹝


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